Job Details

Overview

We are seeking a highly experienced Demandbase One Marketing specialist to support advanced ABX program execution and optimization. This short-term contractor will provide hands-on expertise in configuring and operating Demandbase One capabilities, including Orchestration, Journey Stages, Automations, and Personalization, to support the building and maintenance of targeted account engagement programs and pipeline performance.

Key Responsibilities

• Design and execute ABX programs using Demandbase Orchestration to coordinate multi-channel, account-based plays.

• Configure and manage Journey Stage models, including account scoring, stage entry/exit criteria, and progression logic across the full funnel.

• Build and optimize Demandbase Automations for account and person-level engagement triggers, routing, and workflow actions.

• Implement account-level and persona-level personalization across web, advertising, and content experiences using Demandbase data and segments.

• Support account segmentation and targeting strategies using firmographic, technographic, intent, and engagement signals.

• Analyze engagement, journey velocity, and pipeline impact through Demandbase reporting and account analytics.

• Collaborate with marketing operations, sales operations, and data teams to ensure accurate account mapping, Journey Stage alignment, and CRM synchronization (primarily Salesforce).

• Perform QA testing on configurations, automations, and data syncs to ensure accuracy and performance; document processes and provide training/handover to internal teams.

• Identify and implement optimization opportunities across ABX programs, including campaign logic, data usage, and targeting strategies based on performance insights.

Required Expertise

• Deep hands-on experience with Demandbase One Marketing, particularly:

o Orchestration (multi-channel plays, audience building, cross-system actions)

o Journey Stages (full-funnel stage design, entry/exit rules, measurement)

o Automations (always-on evaluation, triggers, and actions on accounts and people)

o Personalization (dynamic web, ads, and content experiences at the account level)

o Designing campaigns using lists, CRM campaigns, and dynamic Demandbase audiences, with a clear understanding of how each method interacts with Demandbase's account matching and Salesforce account hierarchy/ownership.

• Strong knowledge of Account-Based Marketing / Account-Based Experience (ABM/ABX) strategy and execution across the full customer lifecycle.

• Experience integrating Demandbase with Salesforce CRM and at least one marketing automation platform (e.g., Eloqua, Marketo, or HubSpot).

• Ability to work with account and contact data models, segmentation logic, enrichment sources, and intent datasets.

• Experience leveraging intent data, engagement signals, and account analytics to drive campaign strategy and prioritization (e.g., MQA definitions, signal-based plays).

• Strong troubleshooting and optimization skills within complex B2B martech ecosystems, especially around data sync, audience definition, and activation.

• Experience handling escalations for complex system issues, including integration troubleshooting and account match resolution.

Preferred Skills

• Familiarity with ZoomInfo, Bombora, or other B2B intent/data providers used alongside Demandbase.

• Experience with multi-channel ABX orchestration (ads, web, email, sales engagement / SDR tools).

• Ability to translate campaign and revenue objectives into technical configuration, Journey Stages, segments, and automation workflows.

• Experience working within enterprise environments with complex data models, global teams, and established governance.

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.